The wait is officially over, and the local automotive landscape has just experienced a major shakeup. At the end of May 2026, Chery Group’s highly anticipated new energy brand, iCAUR, celebrated its official national media launch in South Africa. Dropping alongside confirmed specifications and highly competitive pricing, the brand’s Born to Play philosophy is finally a reality on local soil.

For many residents of Rivonia and the greater Sandton area, the perfect weekend is defined by contrast. It begins with the quiet efficiency of a city commute and ends with the dusty satisfaction of a trail well traveled. This August, iCAUR will officially enter the South African market at DigiCars to bridge this gap, offering a fleet of SUVs that are "Born to Play".

The landscape of Johannesburg’s roads is about to shift. While the winter chill settles over Gauteng, we are heating things up with the announcement of the official South African debut of **iCAUR**. Arriving at the heart of Rivonia in August 2026, this expressive new energy vehicle brand from the Chery group is set to introduce a "Born to Play" philosophy that redefines the connection between driver and machine.

A new era of motoring is on the horizon, arriving with confidence, distinctive design and a clear electrified focus. The all-new iCAUR V23, from the Chery Group’s adventure-focused electric SUV brand, is set to debut in South Africa in May 2026, bringing competitive pricing, generous standard specification and retro-inspired styling to the local EV market.

Ahead of the brand’s official introduction in 2026, iCAUR, the new-energy brand from the Chery Group, has outlined the engineering, testing, and manufacturing processes used in developing the new iCAUR 03T.

For many families and adventure seekers, space is what truly makes a car practical. Whether it’s a weekend getaway with children, a road trip with friends, or a spontaneous camping adventure, interior room and visibility quietly shape comfort on every journey. Designed around these real-world needs, the iCAUR V27 offers a spacious cabin and a clear view of the road.

The iCAUR V23 has been awarded a five-star safety rating by ASEAN NCAP (New Car Assessment Program for Southeast Asian Countries), confirming its safety performance with internationally recognised certification. Beyond the result itself, what deserves closer attention is how this electric SUV has a stable and reliable safety protection system across its structure, materials, and overall vehicle systems.

Expressive new energy vehicle (NEV) brand iCAUR has announced key details of its dealership rollout strategy ahead of its official entry into the South African market. The brand will launch with an initial network of 20 dealerships, with further expansion planned as demand and market opportunities evolve over the next 12 to 24 months.

iCAUR recently presented a comprehensive look at its latest engineering developments, highlighting progress in its platform architecture, chassis design, and intelligent all-wheel drive systems. These technologies (central to the brand’s Born To Play philosophy) form the foundation of its current and upcoming EV models.

The iCAUR V27 SUV made its global debut at the 23rd China Guangzhou International Motor Show. As the new flagship model in the iCAUR V series, the V27 presents the “Future Classic” design concept and delivers a combination of refined design, advanced technology, strong performance, and comprehensive safety. The model will begin rolling out to global markets in 2026.

As a newcomer to the South African SUV market, the iCAUR approach to design and customisation redefines what it means to drive with individuality. Car owners in this region value vehicles that match their lifestyle, aesthetic, and sense of identity. iCAUR’s philosophy of Born To Play connects with those who see a car as a personal statement rather than just a personal mobility tool.

iCAUR promises to spark a new era of choice for local drivers with bold design, versatile tech, and models built for adventure.

iCAUR Accelerates Global Network with a Cool New Space Identity Launch

iCAUR, the expressive new energy vehicle (NEV) brand under the Chery Group, has confirmed its official entry into the South African market, with its first products and retail launch planned for the first quarter of 2026. The announcement follows the brand's local reveal at the 2025 Festival of Motoring, marking the arrival of a bold new player in the country's fast-growing mobility space.

Timeless Classic and Modern iCAUR V23 Global Launched

iCAUR Pioneers Category Innovation with Aesthetic Design and Cutting-Edge Technology